Monday, April 19, 2010

Six Flags Brochure Design Rationale

My brochure is based on the amusement park Six Flags New England.

What I liked most about my brochure were the colors and fonts that I used. The background colors I used were yellow and light bue because they were bright and cheery for the amusement park. I used a gradient feather tool on both colors so that when they joined together, there would be white in the middle. For the fonts, I used "Futura" size 36 for the headings and "Hobo Std" size 18 for the subtext. I wanted the readers to feel a sense of fun when they read the brochure because Six Flags is a fun place to go to.

  • What I found most difficult about my brochure was knowing what to use as information. I knew for certain what to do with the cover and what to say about each of the different activities within the park. However, I did not know what to do for the remaning two panels. After much thinking, I settled with a list of summere events on one panel and a basic map on the other panel. I was contemplating whether to actually list the directions with the map, but I found out that there were many ways to get to Six Flags New England and there would not be enough room to list them all.

For the pictures used in the brochure, I sized them to fit in the panels and rotated them to give the picture an edge. If necessary, I took the pictures in Photoshop first and edited them with the magic eraser or size change before I placed them onto the brochure. I also applied a shadow technique on all of the pictures I used to make them stand out to the readers.

  • The problem I encountered the most was finidng the right font for the brochure. At first I used "Palacino" for the headings and "Myriad Pro" for the subtext. However, I did not like the result of it, and all together, the brochure did not flow well with the fonts. I looked around the different fonts until I found the fonts that that I used ("Futura" and "Hobo Std").

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